How LaCosta's Speaking Career Began

On top of that, LaCosta became a noted presenter, drawing on his communications degree and background in public speaking. He'd sometimes accept close to 100 speaking engagements annually. His audiences averaged between 20 – 400 people. Whether small or large, his presentation on "How Hearing Works" became a huge draw as word-of-mouth publicity touted him as the specialist "who could make you understand hearing and hearing impairment." That feat was easier said than done due to the age groups and difficulty of the subject. Those presentations led to his current message on "How To Hear God" and "Talk With God."

LaCosta credited a significant part of the growth of his hearing aids practice to those "speaking-circuit" days.

"While I love computer-supplemented presentations, many of my years preceded Power Point," he said. "Oratory abilities and sincerity had to carry the day. My goal was to make my subject interesting, something many people said couldn't be done. I disagreed. If a speaker is passionate, it's infectious. I wouldn't make room in my speeches for the ‘nodding-head syndrome.' They all paid attention even after eating lunch! Sometimes, our question and answer sessions lasted longer than my speech. I kept myself vulnerable to the most difficult questions. I had thousands of questions thrown at me and I answered every one honestly.

"When the speech was over, a line of people would wait patiently to shake my hand and ask more personal questions. Using live presentations to change lives is one of the most rewarding things I do."

As the practice expanded across the state, LaCosta established his own speaker's bureau and personally scripted, designed staging and trained the growing staff of specialists and audiologists.

That same speaker's bureau was also used to educate medical doctors in the privacy of their offices. His brief, "Presbycusis," literally meaning ‘old ear,' summarized the difficulties of hearing loss in seniors. LaCosta would meet with primary care physicians and specialists in order to heighten the awareness of the physiological, emotional and social impact that hearing loss had on the daily life of the impaired.