About Us: From Hearing Aids to Hearing Heaven

Former hearing health care C.E.O. Robert J. LaCosta wouldn't hear of resting on the laurels of building a one-office, $200,000-annually hearing aid and audiology practice into a nearly $4 million company inside of one decade.

Instead, he rapidly transitioned into another ‘auditory' concern: getting audiences to hear God's heartbeat through inspirational means.

"To get people to talk with God instead of talking to God is the goal," said LaCosta. "It was no accident that I spent over two decades solving hearing problems. It's uncanny how similar natural and supernatural hearing are."

His latest venture, No Reputation Communications, LLC., is a publishing and recording company that is the voice for his allegorical art as expressed through the web, books, screenplays, songwriting and live singing or speaking presentations.

It was the sale of his 16-office hearing aid dispensary that helped turn his sound waves into airwaves.

"I've always been interested in the communications field," he said. "And there's a lot of natural correlations between mis-hearing humans and missing the voice of God. The most important similarity is that a person has to admit that they have a handicap before they can receive help. All of us could use some help hearing heaven. Like everything else in life, you have to want it."

Getting people to be tested and fitted for hearing aids is one of the toughest challenges in the health field. LaCosta discovered that the easiest way was the hardest way.

"Hearing impairment can be complex and further complicated by one's lifestyle," LaCosta said. "So I would treat patients the way I would like to be treated. Even on the busiest days, I'd try not to rush them. I'd listen to their complaints instead of dismissing them. For example, I would never superimpose my youth over the challenges of the aged. Looking into their eyes, I could see myself being in their shoes some day. And I'd always try to be honest about what I could and could not do for them. There was no easy way to solve hearing impairment; there was only the rewarding way. Serving the handicapped is like serving Jesus. We built a national reputation on that cornerstone."

The extent to which LaCosta bent over backwards for his patients was clearly seen in the early years of his career. House calls weren't common when he started out. But he persisted and regularly drove sixty miles one way for routine, cash-sapping adjustments and cleanings.

Moreover, there were some unscrupulous practitioners vying for the vulnerable predominantly seniors' business. It took years, but word began to spread that some old-fashioned business and work ethics were being offered by the specialist who still did house calls.